Leading industry figures to promote London's £5 billion business tourism industry

Visit London has called on representatives across the industry to become the first London Business Tourism Champions (LBTC). The group, consisting of international representatives from across the capital, will use their profile to raise awareness of London's growing business tourism industry to an international audience. Their first briefing takes place today at International Confex.

The LBTC will be used as a significant collective voice in commenting on London, within their day to day business lives, through speaking opportunities, sales trips and in the media. In return, Visit London will provide regular personal briefings and updates on key issues affecting London.

David Hornby, Commercial Director of Visit London, commented:

"The LBTC are an indication of our desire to have a more joined up approach to selling London. We have harnessed a cross section of key figures within the industry to work in partnership with us in promoting London as the best city for business."

Notes to editors

A press event will take place at 2pm on the Visit London stand (B330) where press can meet the LBTC and David Hornby, Commercial Director of Visit London

For more information on the LBTC, go to visitlondon.com

For further press information please contact Alistair Turner at Davies Tanner on +44 (0)1892 619 100

Visit London Contact: Visit London +44 (0)20 7 234 5800, www.visitlondon.com/business

Visit London's role is to promote London as the world's most exciting city, targeting domestic and overseas leisure and business visitors as well as Londoners. Visit London is funded by, and works in partnership with, the Mayor of London's London Development Agency and the commercial industry.